Affilliate Faculty Publications

Publications

Year of the Woman-2018

This report was produced by the Political Advertising Resource Center of the Rosenker Center for Political Communication and Civic Leadership at the University of Maryland. The report synthesizes an analysis of ads produced by women challengers running in the 2018 Mid-Term Elections. Researchers (Ph.D. students and a faculty member) studied the advertisements by women running for the U.S. House of Representatives, the U.S. Senate, and to serve as governors of their state. The ads produced by women challengers in our study reinforce the entrenched divide facing the country, especially relating to depictions of women’s equity, constituent diversity, and national unity. As irreconcilable as these divides seem, the ads also share more in common than many might expect, with a focus on the strength of the individual candidates, a valorization of the local community, and a belief in a flawed government. These commonalities, we posit, provide at least a glimmer of optimism amidst the deep-seated pessimism that pervades contemporary politics.

Researchers: Jenna Bachman, Darrian Carroll, Skye de Saint Felix, Aya Farhat, Lauren Hunter, Naette Lee, Shawn Parry-Giles, Hazel Feigenblatt Rojas, Matthew Salzano, and Sarah Vick

White Paper - 2016 Presidential Campaign Advertising

This report was produced by the Political Advertising Resource Center at the University of Maryland. The report synthesizes a content analysis of the 2016 presidential candidates: Hillary Clinton and Donald Trump. Researchers (Ph.D. students and a faculty member) coded the advertisements from Hillary for America, Donald J. Trump for President, and two Super PACs – Priorities USA Action and Rebuilding America Now. The results demonstrated that the 2016 campaign ads represented a referendum on the character of the candidates. Both the Clinton and Trump campaigns, as well as their Super PACs, attacked the opposition through appeals to fear and anger. The report concluded that the character attacks of the 2016 campaign ads could make governing difficult no matter the outcome of the election.

A summary of this report was published as an article in The Conversation on November 16, 2016. The article was republished by various new sources, including The Huffington Post, The San Francisco Chronicle/SFGate, The Associated Press, The Houston Chronicle, and EconoTimes. 

Authors: Dr. Shawn Parry-Giles, Prashanth Bhat, Alyson Farzad-Phillips, Morgan Hess, Lauren Hunter, Nora Murphy, Claudia Serrano Rico, Kyle Stephan, and Gareth Williams